Megan
Taylor
TRACT
ADVERTISING
Located at 215 2 St SW Calgary AB, TRACT Advertising is the future of advertising and graphic design. With clients such as Tesla, Audi, Apple, Android and BMW, technology and innovation are in full force. These companies come to TRACT for upscale, futuristic and modern looks for their branding.
Based on the idea of the circuit board, Tract Advertising is a company based around technology and the upcoming generations of the workforce, the millennial's.
The floor plan of TRACT Advertising reflects the concept and essence of the company. As it it directed towards the future generation of the workforce, millennials', there are multiple areas to hang out and work collaboratively. All of these spaces are located in centralized areas so they are accessible to all employees.
FLOOR PLAN
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RENDERED FLOOR PLAN
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When designing the reflected ceiling plan for TRACT Advertising, I went with the circuit board concept as the space has very linear lines that represent the lines in a circuit board, as well as spherical lights representing the pads, or connectors. Integrating different lighting heights also help reinforce this concept as there are multiple levels to a circuit board.
REFLECTED CEILING PLAN
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TRANSVERSE SECTION
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LONGITUDINAL SECTION
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Designing TRACT Advertising allowed me to explore corporate design in its entirety and gave me multiple skills to use in future designs. As a millennial, designing for millennials, allowed me to use my own experiences and incorporate it into the design through the use of technology, creative break out areas and simple, clean designs.
BUBBLE PLAN